Greece is set to participate in Eurovision 2014 against the odds. The country has been hit hard by the global financial crisis and has continued along a painful path of austerity. One of the victims of the budget cuts in 2013 was the state broadcaster ERT. Immediately after the suspension of transmissions, speculation was rife that Greece would be out of Eurovision in 2014. Could it be that despite their best efforts, the Greeks were finally out of the competition that they love so much?
Well no, actually.
Last week it was confirmed that Greece would participate in Eurovision 2014 after the replacement state broadcaster, DT/NERIT, became a full member of the EBU. In previous years the Greeks have funded their Eurovision participation through sponsorship and this trend is likely to continue in 2014. Although, with the Greek record companies feeling the pinch, it looks like they're going to have to be more creative in raising the funds.
With numbers dwindling in the contest it appears as if the EBU have had some hand in helping Greece take part in 2014. After careful negotiations, Poland and Portugal are set to return yet other Eurovision regulars such as Turkey, Serbia, Croatia and Cyprus to name just a few, will stay at home. Slovenia has been given until 17 January to decide whether or not it will participate in Copenhagen. To date, a total of 36 countries are confirmed for 2014, the lowest number since the semi finals were introduced in 2004.
Greece's continued participation in Eurovision, against all odds, demonstrates the significance that the event has. We laugh at the contest in the UK but it continues to attract high viewing figures for the BBC and in Greece, it's one of the most popular shows of the year. If Greece were to pull out then it would consolidate the image of Greece as bankrupt and on it's knees. They're fighting on and good for them. Participation in Eurovision is taken for granted by some countries yet here are the Greeks, fighting to be heard. National broadcasters that make little effort when it comes to Eurovision would do well to remember this.
The economic situation in Greece appears to go from bad to worse these days. Yesterday the BBC reported that the Greek government are to close the national broadcaster, ERT. Protests ensued and again the image of Greece as a bankrupt state is re-inscribed. This move has serious repercussions, not only for Greece's future participation in Eurovision of course, which until now, ERT have done very well to remain a part of (through private sponsorship) but also for civil society. Earlier today the European Broadcasting Union issued a statement urging the government to reconsider their decision.
The existence of public service media and their independence from
government lie at the heart of democratic societies, and therefore any
far-reaching changes to the public media system should only be decided
after an open and inclusive democratic debate in Parliament – and not
through a simple agreement between two government ministers.
This move comes as more austerity cuts hit the country. Arguably there is a need to reform ERT however to simply cut the line, quite literally, as the government have done, is worrying. There was no debate, no platform for consultation, it's almost as if Greece are heading for authoritarianism. ERT is the equivalent of the BBC in Greece, it's almost unthinkable that one day two ministers could decide to pull the plug. Public broadcasting is important for civil society and in a country where the swing to far-right groups has been massive, it's arguably more pertinent than ever that Greece's public broadcasting services remain in operation. ERT is also incredibly important for the Greek community abroad. It seems when it comes to balancing the budget, culture and identity don't feature in the final shake-up. Worrying times ahead and I fear it'll only get worse for the ordinary people in Greece.
Despite the desperate economic situation in Greece, they continue to enter Eurovision. The Greek model for participating in Eurovision is an interesting one, they've managed to secure private funds and sponsorship so that the Greek flag flies proudly on the Eurovision stage. Absence from the contest would arguably consolidate the image of Greece as a poor relative in the EU family. Greece, like Azerbaijan, know how to "do" Eurovision and have never missed a final since the current semi-final format was introduced. Their fate has arguably been boosted by a strong diaspora vote as well. However, credit to the Greeks, they've put their big stars in with catchy songs and been rewarded. "Alcohol Is Free" is their song for 2013. Interesting title at a time when Greece continue to face austerity and the rest of Europe is considering introducing a minimum price for alcohol. This is a fun, catchy song and I'm sure that after paying the Swedish prices for booze, many will be wishing that alcohol was indeed free! I think this will do very well, certainly a top ten placing in the final and perhaps even better... The question is, will Aunty Angela allow them to host Eurovision should they win? Oh and the boys in the kilts get my vote!
Earlier this week the Heads of Delegation for the 2013 Eurovision Song Contest met in Malmö. All 39 songs have been selected and across Europe the stage performances are being conceived and rehearsed. The UK’s Bonnie Tyler rehearsed this week with her backing singers and according to the BBC it’s sounding great already! Eurovision is changing; the Swedes have taken the contest back to basics. The venue is smaller, the bling seems to have been toned down and SVT appear to be concentrating on producing a slick television show rather than a brash circus. From the fixing of the running order to the standing room only tickets, many fans have been upset by the changes which have taken place this year. I think we should wait and see how 2013 works out since the changes in the running order might just make the contest more varied and interesting to watch.
Here are the Heads of Delegation touring the venue and enjoying some Swedish hospitality. Looks like the Swedes have a big booze budget!
I’ve been a little quiet on here lately as I’ve been concentrating on my book which is due to be submitted to the publisher in September and I’ve also been writing blogs for the BBC. Please do pop along to www.bbc.co.uk/eurovision to check them out!
The Eurovision Song Contest has hit the headlines again.
This time it’s serious. Austerity in Europe is apparently forcing countries to
withdraw. Could this be the end of Eurovision as we know it?
Last weekend it was reported that Poland and Portugal have withdrawn from the 2013 Contest due to the ongoing economic crisis. True,
the recession has had an impact on national broadcasters across Europe, however,
is it really all down to economics? Money
is an obvious issue since participation itself in the competition is an
expensive business let alone winning and hosting the event. Poland withdrew in 2012 since the national broadcaster TVP were concentrating on Euro 2012. However the
economic crisis has not deterred all of Europe’s most cash-strapped countries, Greece
being one example. There are other issues at play here.
Crippled financially by spiralling debts, Greece have
continued to appear at Eurovision (and qualify to the final) every year. Greek
participation in the event is paid for through private sponsorship – the record
company picked up the bill in 2012 and not the public. Eurovision is one of the
biggest shows of the year in Greece – participation in the event is almost a
matter of national pride. This is also true of Estonia which faced with
possible withdrawal in 2010. Enterprise Estonia, a government agency
responsible for promoting Estonian interests abroad, stepped in and paid for
the country to appear on the Eurovision stage. To some countries Eurovision is
more than a song contest; it is an opportunity to promote themselves
internationally, an opportunity that we take for granted in the UK.
Why didn’t Poland and Portugal follow the same
blueprint then and get private enterprise to pay the bill? Could it be that
their ratings were down which perhaps prompted this action? Poland’s best
placing was 2nd in 1994 and Portugal has never made the top 5
despite entering since 1964! Poland and Portugal aren’t the only countries to
have withdrawn recently though. The Czech Republic, Andorra and Monaco have all
walked away from the Eurovision stage in recent years. Again, given the
financial climate in Europe this is perhaps unsurprising. However these are
also countries that consistently failed to qualify from the semi finals. When
there isn’t much of a new story, the viewers tend not to follow.
In the summer of 2012 it was reported that the BBC
spent £350,000 on entering Eurovision. This might seem like a lot but in the
context of primetime television broadcasting this is not a gigantic sum, it is
all relative. One hour of Dr Who or Strictly easily runs into the millions. For
its £350,000 the BBC got over seven and a half hours of live, primetime
television and some of its largest audience shares of the year.
In terms of staging Eurovision, of course it is an
expensive programme (costing in excess of £25 million). In 2010 Norwegian
broadcaster NRK forfeited their rights to the World Cup in order for them to
host Eurovision. In 2001 the Estonian government stepped in to guarantee
funding for the 2002 contest in Tallinn after it was reported that the country
was “too poor to host Eurovision”. Ireland’s RTE were rumoured to have faced
difficulties in the 1990s after winning and staging four out of five contests
and yet they did it, and they did it well. Why? Good old fashioned national
pride. This is not something that will just totally diminish in a recession. In
fact that resolve might even be strengthened as Greek tenacity exemplifies.
Eurovision is undoubtedly changing. Gone are the days
of lavish parties and massive LED stages ala Moscow 2009. The Swedes are
working on a more streamlined format, back to basics. It is first and foremost
a television show. The contest in 2013 is unlikely to rival Azerbaijan’s show
in 2012 or Moscow’s in 2009. In the past countries have tried to beat the
previous host and produce ever more lavish contests. In the current economic
climate this is simply not sustainable. Eurovision will however, ride out this
storm, as it has every storm since 1956. It continues to draw in viewers and
capture the public imagination like no other format. People love it or they
hate it. There is no apathy when it comes to Eurovision and that is what is
really powerful. It is unlikely that formats such as X Factor will still be
around in 50 years. Surely we need Eurovision just now as much as we did in 1956? It unites us like nothing else and given the scale and the severity of the economic crisis in Europe, the contest provides us with some much needed light relief. Recession or no recession Eurovision will endure.
Oh dear. The cat is out of the bag. The BBC have revealed how much it cost for the UK to enter Eurovision this year. £310,000. The British media can always be trusted to report in a balanced manner of course. Hmm. The Daily Mail and The Mirror led with the "story" yesterday. You can almost hear the letters of complaint being written in haste to Auntie Beeb from Outraged of Tunbridge Wells. The Mirror even showed a deep analysis of the spending and divided this lump sum by the amount of television hours that the BBC had by screening the semi finals and grand finale. "The cost to licence fee payers works out at around £45,000-an-hour". Thank goodness that they're keeping watch! Funnily enough - they didn't report another fact, that it costs just 1.2 pence per licence payer. That doesn't sound as exciting as £45K does it?
Such coverage is yet another example of the cynical and dismissive British attitude towards Eurovision. Much was made of the fact that Engelbert Humperdinck finished in second last place. Does that mean that the amount spent and the value for money is only proportional to the UK placing on the scoreboard? That screams sore loser to me! Is the money really that much? Well since the articles in question do not provide a point of reference, most readers will probably have read them and been outraged at such vast amounts of money being spent in the midst of a global financial crisis. However the BBC are right, is IS extremely good value for money. A single episode of Dr Who is said to cost well over £1 million and just one hour of Strictly Come Dancing waltzes in at a whopping £370,000. Are there calls to cancel these shows? No. They are popular with viewers and so too is Eurovision. The Song Contest as a whole isn't cheap but it's international, primetime television so when it's broken down, like The Mirror so cleverly did, it is actually not so frivolous after all.
Eurovision has also reflected a lot of the wider austerity going on in the rest of Europe. Long gone are the days of lavish parties and freebies paid for by national television stations. If countries do treat delegates to a party or a promo CD, the funding comes from sponsors and private donors, not the public purse. 2013 is rumoured to be on a smaller scale and the EBU stated in the 2012 press conference in Baku that the contest has become too large and too expensive. Should the BBC host Eurovision again I dare say that the costs will be scrutinised, just like they are with the Olympics. Of course this should be the case, they're a national broadcaster funded by the public. However, in the bigger picture of international, primetime broadcasting, these costs are not excessive. No broadcaster could afford to buy the amount of global airtime that hosting and taking part in Eurovision offers. It seems like it was yet another slow news day on Fleet Street and for the Daily Mail, yet another excuse to attack Auntie Beeb.