Nation building through Eurovision

The second semi-final of the Eurovision Song Contest takes place today. For some countries the results tonight are incredibly important. One example is Georgia, a country keen to promote itself on the world stage. Part of the process of constructing “the nation” involves establishing the state within the wider geopolitical context. For a small country participation in events like the Eurovision Song Contest offer an opportunity to do exactly this.

Earlier this week I attended a reception with the Georgian Ambassador here in Sweden who spoke about the importance of events such as Eurovision for promoting the country. This wasn’t the usual affair with free wine, food and banal chat. This was a Georgian cultural afternoon where the Ambassador presented for 20 minutes about Georgia and the importance to them of European integration. For years the Estonian government have been advising the Georgians on reform and it is clear from speaking to them that this is a country which is hungry for recognition as a full and equal European partner.

What’s this got to do with Eurovision though? Well smaller, lesser known countries have few opportunities to punch above their weight. As the Irish showed in the 1990s, Eurovision gives host countries the chance to say something to the world and on their own terms. The publicity gained from winning and staging the contest could not be bought. What’s interesting is that with Georgia, it is mere participation in this event which is important to them. It’s not just smaller, lesser known countries which use Eurovision as a promotional opportunity. Some use it as an exercise in public diplomacy. Greece, on its knees financially and yet still continues to participate in Eurovision. Failure to take part would effectively present an image of the country as a poor relative of the EBU. Last night the Greeks performed their song at the Euro Café here in Malmö. Before doing so they performed the Turkish entry from 2004 before announcing “Turkey should be here in Eurovision”. This is hugely significant and a reflection of the progress the Greeks and Turks have made in terms of their relationship. Eurovision offers an opportunity to further international relations and I think this is what makes it just that little bit more than a TV show.

Good luck to all the participants tonight!

The Big Review (13) Ireland

Ireland is the reigning Eurovision champion with 7 victories to date. Having qualified for the last three contests with a bit of help from Niamh Kavanagh and Jedward, hopes are high that Ryan Dolan will take them to the final again this year. The song itself is quite repetitive and not particularly original. That said, this semi-final is short on uptempo numbers, as is the contest in general this year. I can see this qualifying with ease. Ryan is a good singer, the song is catchy and it might just take Ireland back into the top ten this year. I would dearly love it if they won although I can only imagine the carnage of the parties if OGAE Ireland's preview party is anything to go by! Watch out for Linda Martin and Daniel O'Donnell in the video!

Qualifying: Yes



Eurovision in (economic) crisis?

The Eurovision Song Contest has hit the headlines again. This time it’s serious. Austerity in Europe is apparently forcing countries to withdraw. Could this be the end of Eurovision as we know it?

Last weekend it was reported that Poland and Portugal have withdrawn from the 2013 Contest due to the ongoing economic crisis. True, the recession has had an impact on national broadcasters across Europe, however, is it really all down to economics?  Money is an obvious issue since participation itself in the competition is an expensive business let alone winning and hosting the event. Poland withdrew in 2012 since the national broadcaster TVP were concentrating on Euro 2012. However the economic crisis has not deterred all of Europe’s most cash-strapped countries, Greece being one example. There are other issues at play here.

Crippled financially by spiralling debts, Greece have continued to appear at Eurovision (and qualify to the final) every year. Greek participation in the event is paid for through private sponsorship – the record company picked up the bill in 2012 and not the public. Eurovision is one of the biggest shows of the year in Greece – participation in the event is almost a matter of national pride. This is also true of Estonia which faced with possible withdrawal in 2010. Enterprise Estonia, a government agency responsible for promoting Estonian interests abroad, stepped in and paid for the country to appear on the Eurovision stage. To some countries Eurovision is more than a song contest; it is an opportunity to promote themselves internationally, an opportunity that we take for granted in the UK.

Why didn’t Poland and Portugal follow the same blueprint then and get private enterprise to pay the bill? Could it be that their ratings were down which perhaps prompted this action? Poland’s best placing was 2^nd in 1994 and Portugal has never made the top 5 despite entering since 1964! Poland and Portugal aren’t the only countries to have withdrawn recently though. The Czech Republic, Andorra and Monaco have all walked away from the Eurovision stage in recent years. Again, given the financial climate in Europe this is perhaps unsurprising. However these are also countries that consistently failed to qualify from the semi finals. When there isn’t much of a new story, the viewers tend not to follow.

In the summer of 2012 it was reported that the BBC spent £350,000 on entering Eurovision. This might seem like a lot but in the context of primetime television broadcasting this is not a gigantic sum, it is all relative. One hour of Dr Who or Strictly easily runs into the millions. For its £350,000 the BBC got over seven and a half hours of live, primetime television and some of its largest audience shares of the year.

In terms of staging Eurovision, of course it is an expensive programme (costing in excess of £25 million). In 2010 Norwegian broadcaster NRK forfeited their rights to the World Cup in order for them to host Eurovision. In 2001 the Estonian government stepped in to guarantee funding for the 2002 contest in Tallinn after it was reported that the country was “too poor to host Eurovision”. Ireland’s RTE were rumoured to have faced difficulties in the 1990s after winning and staging four out of five contests and yet they did it, and they did it well. Why? Good old fashioned national pride. This is not something that will just totally diminish in a recession. In fact that resolve might even be strengthened as Greek tenacity exemplifies.

Eurovision is undoubtedly changing. Gone are the days of lavish parties and massive LED stages ala Moscow 2009. The Swedes are working on a more streamlined format, back to basics. It is first and foremost a television show. The contest in 2013 is unlikely to rival Azerbaijan’s show in 2012 or Moscow’s in 2009. In the past countries have tried to beat the previous host and produce ever more lavish contests. In the current economic climate this is simply not sustainable. Eurovision will however, ride out this storm, as it has every storm since 1956. It continues to draw in viewers and capture the public imagination like no other format. People love it or they hate it. There is no apathy when it comes to Eurovision and that is what is really powerful. It is unlikely that formats such as X Factor will still be around in 50 years.  Surely we need Eurovision just now as much as we did in 1956? It unites us like nothing else and given the scale and the severity of the economic crisis in Europe, the contest provides us with some much needed light relief. Recession or no recession Eurovision will endure.

You've got a friend

People often ask me why I like going to Eurovision and why I'm interested in it. It's funny, when you think long and hard, what is it that appeals? The music? Sort of. The excitement of visiting new places? Absolutely! The low costs? Absolutely not! The friends made along the way? Bingo! It's funny, Eurovision really is an exciting and interesting world. I managed to do a whole load of research for my PhD on the back of my attendance at the Song Contest. It's not just about that for me though. Yes it was a site of fieldwork, it was also a hobby, a bit of fun, an excuse to visit countries that perhaps I might not have otherwise. I do like a lot of the songs of course. However it's not really about these things when it comes down to it. It's really about the company. If I didn't have such fun with the people there, then I doubt I would enjoy it really. It's not about where you are, but who you're with. 

Eurovision is changing. The EBU have hinted that adjustments to the format may well take place in the future. To put it bluntly, Eurovision has grown too big for it's boots. Whilst the number of countries competing will undoubtedly still remain large, the length of rehearsal time (two weeks at present) and the scale & cost of the event (Baku will have that record for a while) look likely to be curtailed. This may well have an impact on the level and amount of media accreditation available for the contest as well. It looks like the days of lavish welcome receptions for all, aftershow parties and dare I say it, Georgian parties, are numbered.

2011 already saw a different approach to the party circuit at Eurovision. Accreditation did not guarantee entry to the Euroclub and certainly not to the official welcome reception. Many fans and journalists felt disappointed and at times, because of the actions of others who would have sold their grannie to get to the ball, I too felt a little frustrated. At the end of the day did it really matter? Not really. Having been one of the fortunate few to have attended the opening reception, as lovely as it was, I didn't have the usual banter with those around me, the vast majority of people I know were not there. Dusseldorf showed that it doesn't really matter what party you attend, it really is who you're with that counts. 

In July I was honoured to attend the civil partnership of Diarmuid and Willie, Irish friends of mine who held their celebration in Waterford castle. It just shows you that Eurovision really does unite people. It was a truly special occasion and I felt humbled to be a part of it. On the Friday the main reception was held with over three hundred guests. So many of the Eurovision gang were there and what a blast! I have honestly not had that much fun or laughed so much in a long time. A week later my throat was still sore from all the laughter. Of course it wouldn't a be Eurovision wedding without Eurovision stars performing! Niamh Kavanagh was the compere for the evening and what a fine host she made. Of course the lovely Nicki French was there and put on a superb set that had everyone on their feet. It was so lovely to see people outside of the Eurovision bubble, have conversations about real life and to meet so many of Diarmuid and Willlie's family and friends. It truly was a special event and the memories of which will last for a long, long time.

So basically going to Eurovision is really like going on a trip with a hundred mates. If you're with your friends, you'll have a good time. What's the point in being at a party with nobody to talk to when you could be down the pub enjoying the craic? As people turn their attention towards Sweden 2013, that might be worth remembering. When it comes to Eurovision, you've got a friend...